3.1 Branding Bar
Websites must load an approved VCU branding bar at the top of every page and must not be obstructed from view by visual elements.
VCU Health Branding
Websites may not use the VCU Health logo or branding bar.
Menu & Search Icons
The exception to visual elements on top of the branding bar include approved menu and search icons as detailed in the VCU Brand Standards guide.
Using the Branding Bar Script
Including the following script on a website will inject the default (light-gray/black) branding bar on a page:
3.2 Unofficial Logos & Seals
Websites must not use unofficial VCU logos or seals on any page.
What are Unofficial Logos & Seals?
This includes, but is not limited to, outdated or modified VCU logos or seals and the use of a VCU logo or seal that does not follow the rules outlined in the VCU Brand Standards guide.
3.3 Unit Context
Websites for a unit that serves a specific part of the university must include the unit name prefixed or in conjunction with its title or parent unit.
Context is Important
Specifying what part of the university your unit serves is important, especially when there are multiple units of the same or similar name dotted around the university. For instance, a site for the School of Medicine’s Technology Services department should be distinguishable from the central VCU Technology Services department.